United States (7 Jan 2025) — The Federal Trade Commission's new ‘Click-to-Cancel’ rule takes effect in phases in 2025, creating waves across the fitness industry. Gyms and subscription businesses must provide a seamless online cancellation process — as simple as the sign-up process — for any membership initiated online, with violations carrying penalties of up to $50,000 per infraction. For gyms that rely on recurring revenue from long-term contracts, the rule introduces an urgent need to adjust.
How the rule affects U.S. gyms
- Gyms must make cancelling as simple as signing up, especially for memberships started online.
- Lengthy, complicated cancellation procedures are no longer permissible, lowering the barrier for consumers to exit contracts.
- Financial stability is at risk as membership churn is likely to rise with easier cancellation.
Ahead of the curve, by design
FTNSS was built for flexibility long before this legislation emerged. The platform is designed so customers are never locked into onerous contracts — offering short-term, no-commitment access that meets the needs of today's fitness enthusiasts. That customer-first model doesn't just benefit gym-goers; it gives gym owners a modern way to adapt to evolving regulations and consumer preferences.
We saw this shift coming and built our platform to prioritise flexibility and accessibility. We're not just a marketplace; we're a solution that empowers gyms to thrive in a customer-centric world.
"FTNSS enables gyms to diversify with short-term memberships that attract travellers, digital nomads and flexibility-seeking consumers," said Jordan Robinson, CEO and founder of FTNSS. While the ‘Click-to-Cancel’ rule applies only to U.S. gyms, FTNSS is open to gym partners worldwide — helping gyms everywhere reach new markets and reduce their reliance on traditional contracts.
About FTNSS
FTNSS is a marketplace connecting fitness enthusiasts with gyms offering short-term access, including day and week passes. Designed for flexibility, FTNSS empowers gyms and users to embrace fitness on their own terms.
Media contact
For interviews, data requests and media enquiries, contact the FTNSS communications team at press@ftnss.fit.